PBR World Finals: Kid Rock’s Rock N Rodeo

PBR, the world’s leading Western sports organization, is tying its premier bull riding event—the PBR World Finals: Unleash The Beast—to the unique rodeo event with entertainment curated by Kid Rock, who has sold more than 35 million albums and is leaning into the growing Western sports and lifestyle market. The partnership aims to transform rodeo into a competitive team endeavor fans can better relate to within an amped-up rock and roll atmosphere, bringing more energy, fun, and accessibility to rodeo events!

The reimagined rodeo will feature a Team format with six teams competing in bracket-style competition featuring Kid Rock live in concert, playing all his hits and more.  Six teams, each led by a head coach who will make crucial game decisions, will go head-to-head in barrel racing, bareback riding, saddle bronc riding, tie-down roping, team roping, steer wrestling, and breakaway roping, a fast-growing rodeo discipline.